BILLING GUIDE / CALL DEFINITIONS
What counts as a billable final expense call?
Under Inboundsify™’s published duration rule, a connected final expense call becomes billable after it clears the buffer assigned to its campaign. Current campaigns use either a 10- or 30-second buffer. The tracking platform and agreed campaign terms govern the final billing decision.
The billable-call timeline*
- The consumer enters the campaign path.Advertising, questionnaire, and IVR establish context and screen campaign criteria.
- The call connects to an eligible available agent.The platform records the connection and begins the applicable timer.
- The agent confirms campaign fit.The opening questions should follow the onboarding criteria and sample qualification script.
- The call ends inside the buffer or clears it.A call ending before the threshold is not billable under the duration rule. Once it passes the threshold, the campaign charge applies.
- The system of record preserves the event.Connected time, routing data, recordings, and the agreed terms support billing review.
*The advertising, questionnaire, and IVR pre-qualification process applies only to Premium Pre-Qualified Final Expense calls. Social Media Final Expense and Premium TV Final Expense calls follow separate campaign criteria.
Current Inboundsify billing thresholds
| Campaign | Price | Duration threshold |
|---|---|---|
| Premium Pre-Qualified Final Expense | $70 per billable call | 30 seconds |
| Social Media Final Expense | $30 per billable call | 10 seconds |
| Premium TV Final Expense | $60 per billable call | 10 seconds |
Availability, qualification criteria, service areas, and final campaign terms are confirmed before launch. Published prices and thresholds may change for future campaigns.
What does not automatically make a call nonbillable
A billable call is the purchased live conversation, not a guaranteed sale. Unless the agreed campaign terms say otherwise, the following outcomes do not by themselves reverse a call that validly cleared its threshold:
- The consumer decides not to apply.Interest can change during a valid conversation.
- The agent does not close the sale.Sales outcomes depend on factors beyond call delivery.
- The application is declined or not placed.Underwriting and placement occur after campaign qualification.
- The policy later lapses or charges back.Persistency is a downstream policy outcome, not proof that call delivery failed.
- The agent dislikes an otherwise qualified conversation.Subjective quality impressions should not replace the written criteria.
How to review a questionable call
| Review | Evidence |
|---|---|
| Was a connection completed? | Routing and telephony event logs |
| How long was the connected call? | Platform timer and recording timestamps |
| Which campaign criteria applied? | Accepted campaign terms and onboarding materials |
| What happened in the opening? | Call recording and agent notes |
| Was the dispute timely? | Submission timestamp and stated review deadline |
Document the exact criterion involved rather than writing only “bad call.” A clear record makes consistent review possible.
See the 30-second buffer timeline →
Use the opening qualification script template →
Why billing clarity matters
A transparent definition protects both sides. The buyer can calculate exposure and train agents to use the buffer correctly; the vendor can price a measurable delivery event instead of debating every sales outcome. Before launch, both sides should be able to state the price, threshold, criteria, system of record, and dispute process in plain language.
Frequently asked questions
When does an Inboundsify final expense call become billable?
The published campaign charge applies after the connected call clears the duration buffer assigned to that campaign, subject to the final agreed terms and tracking system of record.
Is a call billable if no policy is sold?
Yes, if it validly meets the campaign’s billing conditions. The product is the qualifying live conversation, not a guaranteed application or policy.
Is every call under its campaign buffer nonbillable?
Under the current duration rule, a call that ends before its listed 10- or 30-second buffer is not billed. Final campaign terms control.
Does a later chargeback invalidate the call?
No. A chargeback is a downstream policy and commission outcome. It does not by itself show that the original call failed the campaign’s billing conditions.
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