Verticals

Final Expense is one of the most call-efficient verticals in the entire pay-per-call ecosystem.

Why we started here:

• Massive, consistent demand year-round

• Phone-first buyers who want to talk to a licensed agent

• Clear call qualification rules (age, intent, duration)

• High lifetime value per customer

For affiliates, this means:

• Predictable conversion behavior

• Strong payouts for qualified calls

• Fewer disputes compared to form-fill or click-based offers

For advertisers, it means:

• Intent-driven conversations

• Higher close rates

• Better ROI per call

This vertical is live, active, and scaling now.

ACA (Affordable Care Act) Insurance — Coming Soon

ACA is a natural expansion.

It shares many of the same advantages as Final Expense:

• High inbound call demand

• Strong seasonal spikes

• Clear qualification criteria

We’re taking our time here on purpose—building advertiser relationships, compliance frameworks, and call standards before opening it up to affiliates.

Home Services — Planned Expansion

Home services is one of the largest pay-per-call markets, but it’s also one of the easiest to get wrong.

We plan to roll out select home service verticals, including:

• Plumbing

• HVAC

• Roofing

• Emergency repairs